JOSIAH WEDGWOOD: ENTREPRENEUR TO THE ENLIGHTENMENT

The Spectator | November 13, 2004| | Copyright

New technology, component costs and product placement JOSIAH WEDGWOOD: ENTREPRENEUR TO THE ENLIGHTENMENT by Brian Dolan HarperCollins, £25, pp. 492, ISBN 0007139012 £23 (plus £2.25 p&p) 0870 800 4848

The fashion for novelty is scarcely, well, novel. In the 18th century Dr Johnson warned that the frenzy for the new had reached such a pitch that men would even look to 'be hanged in a new way'. New fashions, new fabrics, new furniture, new decorations and ornaments, all cascaded out of workshops and factories. Adam Smith, in The Wealth of Nations, his 1776 summation of the new theory of ...

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