State bundles media buying

Indianapolis Business Journal | August 15, 2005| | Copyright

In a move that has rankled some central Indiana advertising agencies, Gov. Mitch Daniels' office this month awarded a $10 million-$12 million media buying contract encompassing all state agencies to Fort Wayne-based Asher Agency.

Asher in turn promised to save the state $900,000 in the coming year.

The contract, a one-year deal with a oneyear renewal option, calls for Asher to place television, radio, print and outdoor advertising for the Hoosier Lottery, Indiana State Fair, Indiana Criminal Justice Institute, Office of Tourism and Development, Department of Insurance, Department of Revenue, ...

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