Public Relations in Taiwan: A 2005 Version

Public Relations Quarterly | December 1, 2004| | Copyright

Due to the process of globalization, public relations practice has become very internationalized. Therefore, understanding public relations practices in different cultures is very important for public relations scholars and practitioners. Because of the rapid economic growth and the process of democratization, Taiwanese governments and corporations have paid much attention to public relations. Many international corporations are also interested in investing in the Taiwanese market and have to conduct public relations activities in Taiwan. This article describes the historical development and ...

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