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Marketing to Go
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Thinking of outsourcing your marketing? Here's how it's done.
Several years ago, a tiny pharma company with a promising compound decided to do something very few companies at the time did: It thought about marketing before it launched its product. But the company consisted of only 10 people, including nine scientists. They knew they didn't have the in-house expertise to develop a marketing strategy-much less implement one. They approached the agency I was working for to serve as their outside marketing department-another unusual move because, at the time, pharma only outsourced public ...
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Science Fiction
Newspaper article from: The Washington Post
; ...sensibilities. The title story is about Aganippe, a young Amazon who is an acolyte of...tribesmen has been killed by a lioness; if Aganippe doesn't find and kill the creature...braggart and buffoon, not only steals Aganippe's horses but tries to ravish her...
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