Mendoza Dillon working on Hispanic portion of Sears campaign

Orange County Business Journal | September 3, 2001| | Copyright

Suzuki Up for Review; The Register's New Web Site Chats It Up

Mendoza Dillon & Asociados in Newport Beach has been knee-deep in work for client Sears, Roebuck and Co. The agency is handling the Hispanic portion of a new integrated marketing campaign set to launch Thursday, Sept. 6 with the tag line, "Sears. Where else?" Billings were not disclosed.

The campaign, developed by the Sears marketing team with Young & Rubicam's Chicago office this summer, is being implemented by all Sears agencies, including Young & Rubicam, Mendoza Dillon, Kang & Lee, Los Angeles and New York, ...

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