Choosing A Company Logo

From: The Scientist | Date: December 6, 2004| Author: Harding, Anne | Copyright information

Biotechs may end up retooling logos that can't stand test of time

For big companies with a lot at stake, logo design and development is big business. Even for startups, the process today is more sophisticated than it was back in the 19803. "I do think people still design logos on cocktail napkins, but those cocktail napkins do get handed to designers," says Karen Bergman of BCC Partners, a California company that advises biotech and life sciences companies on branding, communications, ...

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