Logo Athletic label benched

Indianapolis Business Journal | June 11, 2001| | Copyright

LogoAthletic Inc. has changed its moniker to On Field Apparel Group as the company once headquartered in Indianapolis folds into Ronk, Pa.-based Reebok International Ltd.

Earlier this year, Reebok bought selected parts of Logo including its name and trademarks and manufacturing facilities on Indianapolis' east sidefor $13.8 million after Logo filed for bankruptcy.

"Logo Athletic is gone," said Eddie White, former Logo spokesman, now vice president of team properties for Reebok. "You can put 2001 on the tombstone. We're now On Field Apparel serving as a production house to service Reebok's ...

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