Taking control of risk

From: CA Magazine | Date: October 1, 2004| Author: Clapham, Barb | Copyright information

A LOOK AT THE HISTORY OF RISK CAN HELP YOUR CLIENTS MAKE THE RIGHT INVESTMENT DECISIONS

Humans generally lack the ability to accurately measure risk and reward. Behavioural finance studies show that emotions and cognitive errors can affect the decision-making process of even the most rational of investors and result in poor investment decisions. Advisers who understand the basic mathematical underpinnings of risk management and appreciate their clients' perceptions about risk have an a...

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