Marketing Mardi Gras: Heritage Tourism In Rural Acadiana

From: Western Folklore | Date: July 1, 2003| Author: | Copyright information

Cultural tourism in Acadiana has generally lagged behind better-known parts of the state.1 Barry Ancelet commented a decade ago that New Orleans and plantation country have dominated Louisiana tourism, but "Cajun country just next door has only recently begun to gear up its tourism potential" (An celet 1992, 256) .Thus, in the past, Mardi Gras promotions centered mainly on New Orleans' public parades, while other Mardi Gras traditions maintained lower tourism profiles.

Mardi Gras is, in fact, big business for Louisiana's tourism industry. As the state's signature festival, Mardi Gras has long ...

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