Public relations in the land of the ascending dragon: Implications in light of the U.S./Vietnam bilateral trade agreement

Public Relations Quarterly | January 1, 2000| | Copyright

On March 13, 2000, a little more than a month away from the 25th anniversary of the fall of Saigon and the Communist victory, the United States Secretary of Defense, William Cohen, set foot on Vietnamese soil at Noi Bai Airport outside of Hanoi. Cohen was treated to a color-guard flying the stars and stripes while a band played the StarSpangled Banner - a most surreal sight for those who remember the Vietnam War. What was not known at the time was that a mere three months to-the-day later, on July 13, the United States and Vietnam would sign a bilateral trade agreement (BTA) opening up the ...

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