INTRODUCTION TO SURVIVAL ANALYSIS IN BUSINESS

From: The Journal of Business Forecasting Methods & Systems | Date: April 1, 2004| Author: Morrison, Jeff | Copyright information

Survival model provides not only the probability of a certain event, to occur but also when it will occur ... survival probability can alert a company whether or not a specific account needs a special treatment ... the analysis can be used effectively in retaining existing customers and acquiring new ones in various industries including telecommunication, banking and finance.

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