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Catherine A. Bolton named Chief Public Relations Officer of the Public Relations Society of America
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Catherine A. Bolton has been appointed to the position of Chief Public Relations Officer of the Public Relations Society of America (PRSA), effective September 5, 2000. The newly created position is one of two new senior staff functions created by PRSA to help implement its new, five-year strategic plan. In her capacity as Chief Public Relations Officer, Ms. Bolton, a PRSA member, will be responsible for managing the two external-oriented platforms of the strategic plan, "Advancing the Profes...
Related newspaper, magazine, and journal articles from HighBeam Research
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Handbook of Public Relations
Public Relations Quarterly
; Handbook of Public Relations, edited by Robert L. Heath, Sage Publications, Thousand Oaks, CA, 804 pages, $89.95. Reviewed by Richard Weiner Contributing Editor A handbook is a concise manual with instructions or reference material, so named because the original books were small enough to be
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Strategic Planning for Public Relations / The Public Relations Handbook
Journalism & Mass Communication Educator
; * Smith, Ronald D. (2002). Strategic Planning for Public Relations. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers. pp. 344 * Theaker, Alison. (2001). The Public Relations Handbook. London, UK: Routledge. pp. 289 Two new books offer fresh perspectives on the strategic planning practices of
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Public relations executives view the curriculum: A needs assessment
Journalism & Mass Communication Educator
; "The problem with public relations education is this: When you've taken one public relations course, you've taken them both." Despite such derisive comments, which was offered by a participant in the survey to be discussed here, public relations is the fastest-growing area of study of all the
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Public relations editorial roundtable
The Business Journal - Central New York
; With marketing and advertising already capturing the lion's share of attention, many clients have considered public relations an afterthought, if they consider it at all. Recently, four prominent representatives from local advertising agencies and a professor of public relations came together with
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Misconceptions about public relations, BUSINESS TIMES
Business Times (Malaysia)
; ... audience knows that the message is bought and paid for. But what if that same audience saw that same message delivered by a TV news anchor, or saw it in an article written by a trusted expert? They would be more inclined to believe it. That's what third-party ...
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