Value Differentiation

From: Journal of Agricultural and Resource Economics | Date: December 1, 2003| Author: Rausser, Gordon C; Goodhue, Rachael E | Copyright information

American agriculture is shifting from homogeneous commodities to differentiated products. Value differentiation, the process by which agrifood chain actors isolate, match, and exploit heterogeneity in consumer preferences and product attributes, is examined. Value differentiation is characterized by complementarities across four activities at each stage of the production chain: product characteristic measurement, product characteristic production, coordination between stages, and customer pre...

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Value Differentiation
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