Effective Fund-Raising Management

From: Public Relations Quarterly | Date: April 1, 2000| Author: | Copyright information

Effective Fund-Raising Management, Kathleen S. Kelly, Lawrence Erlbaum Associates, Inc., 10 Industrial Ave., Mahwah, N.J. 07430, 663 pp., $135 cloth, $49.95 paper.

Reviewed by Lynne M. Sallot University of Georgia

Henry W. Grady College of Journalism and Mass Communication When Scott Cutlip received PRSA's Gold Anvil Award in 1995, by chance on arrival I shared the airport shuttle with the dean emeritus and a handful of fellow conventioneers en route to our various hotels. Having established the conference as our common ultimate destination, the group engaged in lively conversation. At one ...

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