RIDE TO READ; White Cloud's literacy rally revs up

From: Boise Weekly | Date: June 24, 2003| Author: | Copyright information

When highways and parking lots fill with Harleys, it's usually about hardware and hot paint jobs. Motorcycle culture will always be about machinery, showmanship and all-American muscle, but the Hell's Angel spirit has taken a humanitarian turn. Such events as L.A.'s Love Ride and the Ride for Kids recently raised big money for worthy organizations and research, and Boise's own White Cloud Coffee is getting in on the action with the upcoming Ride to Read on Saturday, June 21.

The project began in the mind of Jerome Eberharter, White Cloud's CEO and founder, avid motorcyclist and certified ...

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