Polynosic and viscose staple

From: JTN Monthly | Date: October 1, 1999| Author: | Copyright information

Daiwabo Rayon Attempting to Develop Niche Markets

Daiwabo Rayon Co., Ltd. is attempting to develop 'niche markets' in marketing its viscose rayon staple fiber. Since casual wear made mainly of cotton is riding high, viscose rayon staple fiber does not have any new major applications that can even replace the once dominant soft denim. Caught between cotton and polyester, viscose rayon staple fiber is in a position to be subjected to pressures from both sides.

Regarding this situation, Executive Director Yoshitsugu Hirata says, "Although industrial applications as a basic factor are properly ...

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