Society and corporate public relations--why the conflict?

From: Public Relations Quarterly | Date: October 1, 1999| Author: | Copyright information

Corporate public relations has often been viewed by society, including the mass media and intellectuals, with skepticism and sometimes cynicism. In an attempt to understand how society views corporate communication, this study explored the social, cultural, economic, and historical contexts under which the communication between corporations and the society takes place.

It carefully investigated the communication transaction and factors that may affect the outcome of communication such as the workings of decontrolled market economy, the ethos of capitalism, democratic political processes ...

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