Shipping industry navigating the Net

From: The Greater Baton Rouge Business Report | Date: February 4, 1997| Author: | Copyright information

Jim Amador used the Internet to maneuver out of rough waters.

Amador, market research manager for the Port of Tacoma, Wash., had scant information on a Korean prospect, so he jumped on the Net to do a little research. What he landed on was a World Wide Web page of the Korean company.

Using the information from the prospect's Web site, Amador built a sales presentation that included a downloaded picture of the company's chairman.

"They were kind of shocked to see their chairman up there," he said of the visiting Korean executives. "There are a lot of uses for the Internet; it's really kind of ...

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