Public Opinion

From: Journalism & Mass Communication Educator | Date: July 1, 1999| Author: | Copyright information

Glynn, Carroll J.; Herbst, Susan; O'Keefe, Garrett J.; & Shapiro, Robert Y. (1999). Public Opinion. Boulder, Colorado: Westview Press. 471pp. Paperback $25. Hardcover $69.

With the proliferation of partisan and non-partisan opinion polls during election campaigns, it seems appropriate that a book would come along addressing the many issues involved in the history and present state of public opinion - namely how we interpret it in Western society.

The authors of this 12-chapter undergraduate text do a nice job of pulling together literature from communications, history, political ...

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