Branding Baton Rouge

From: The Greater Baton Rouge Business Report | Date: October 14, 2003| Author: | Copyright information

Bradley Weill grew up in Baton Rouge, graduated from Harvard Business School with an MBA in June and moved to Austin, Texas, where he bought a house and landed a job as a project consultant at Dell.

"I would love to come back to Baton Rouge to be near my family, but I doubt that I will return," he says.

Listening to Weill, 28, it's clear his heart belongs to Austin.

"Everyone from Austin loves Austin," he says. "People ask, 'What does Baton Rouge equal?' I don't know how to answer that."

A group of Baton Rouge leaders headed to Austin last month seeking the city's secret formula for selling ...

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