The write stuff

From: Australian CPA | Date: September 1, 2003| Author: | Copyright information

Adopting a plain writing style that is clear and concise will keep your clients happy. Communications expert CHRISTOPHER BALMFORD looks at ways to get your message across

Plain language has become a distinguishing feature for service providers. The documents you write present your public face. When someone reads your documents, their subconscious conducts a reality check on the claims your organisation makes about itself - claims about being, say, innovative or client-focused.

Do your organisation's documents enhance its brand? Most finance, accounting and business professionals strive to ...

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