Public relations, business and the press

From: Public Relations Quarterly | Date: July 1, 2003| Author: | Copyright information

Generally speaking, public relations practitioners are nice people. They try to get the best press they can for their clients/organizations. Generally speaking, though, journalists/editors just don't trust public relations practitioners and have a poor attitude toward the profession. At the heart of this problem between the press and public relations is the perceptual climate. Previous studies support the fact that communication between these two professionals is more often strained than not. One theory, borrowed from psychology, outlines precise criteria to improve communication between two ...

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