Searching for the right key words

From: Pharmaceutical Executive | Date: July 1, 2003| Author: | Copyright information

Industry Insider

Gerry McGoldrick, vice-president of media services for the web marketing company Insight Interactive, says that finding product websites can be difficult. To improve awareness of a pharma company's marketing campaign, he suggests companies buy search key words-terms that when typed in on a search engine place a website at the top of a queue-and do a better job of integrating online and offline initiatives.

PE: Where are pharma companies in their online efforts?

McGoldrick: They still have not fully accepted the internet as a viable marketing vehicle. I started in this ...

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