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Theory in communication
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WITHIN COMMUNICATION DESIGN, theory is in the process of formation. Within the profession, attitudes toward theorizing vary from an intuitionist rejection of theories to humanist positions, observational empiricisms and scientific reductive approaches. This heterogeneity reflects the many intellectual influences on design from the humanities, social sciences and hard sciences and engineering. We can even burrow to the philosophical foundations-Cartesian rationalism, positivism, constructivism-and their ontological and epistemological positions.
This paper presents a theoretical position with ...
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