Student recruitment in allied health educational programs: The importance of initial source of contact

From: Journal of Allied Health | Date: July 1, 2003| Author: | Copyright information

As a part of a larger study on recruitment and marketing strategies adopted by allied health programs, this article examines the effect of initial source of information about allied health career opportunities on students' decisions to select and enroll in allied health programs. Using data obtained from 1,809 students currently enrolled in six allied health disciplines, this investigation revealed that allied health students receive career information from various sources. Practicing health professionals are the most effective initial source of information for prospective allied health ...

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