Office market analysis: Improving best-practice techniques

From: The Journal of Real Estate Research | Date: January 1, 1998| Author: | Copyright information

Robin A. Howarth* Emil E. Malizia*

Abstract. This article focuses on ways to improve market analysis for proposed office projects, taking time and data limitations into account. The discussion moves sequentially through the three primary components of systematic, logical market analysis: the market overview, the market study and the marketability study. Key suggestions cover: (1) discussing megatrends affecting office user preferences and product design; (2) estimating long-term attractiveness of the office location and site; (3) forecasting balance or imbalance between future demand and ...

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