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The economies and conveniences of modern-day living: Frozen foods and mass marketing, 1945-1965
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American frozen foods were originally considered a luxury product; the industry did not develop a mass market until the late 1940s. Only a few years after achieving mass-market sales, however, frozen-food producers tried to segment the market in order to increase profits. This change was partly the result of internal factors, such as technological developments and interfirm competition. The new marketing strategy also hinged on industry executives' shifting conception of the ideal consumer. Frozen-food marketers of the early 1950s envisioned themselves as providing the good life at a low cost ...
Related newspaper, magazine, and trade journal articles from HighBeam Research
(Including press releases, facts, information, and biographies)
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Frozen foods have a very 'hot' future for vending
; ...of Vending Times. Rick Fortmeyer of ConAgra Frozen Foods defined frozen foods as 'vending frozen product through a frozen...vending it in a refrigerated state.' Why go to frozen foods? According to Fortmeyer, the vending market...
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Visit with Clarence spurs insight into frozens' future.(Clarence Birdseye provides substantial ideas on the prospects of frozen foods)(Interview)(Brief Article)
; ...was asked what I'd do to expand the frozen foods category if I were a category manager...high gross and lower labor cost of the frozen foods department, shouldn't more emphasis...young people to create and to market frozen foods today. That may be an oxymoron, I told...
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Penobscot Frozen Foods files for bankruptcy
; BANGOR - Penobscot Frozen Foods of Belfast, a longtime processor...is owed the most from Penobscot Frozen Foods is the company that now owns the...Hill, which purchased Penobscot Frozen Foods' properties in Belfast and Washburn...
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Acquiring minds want to know ... When is an acquisition the best approach for a food company that wants to benefit from marketplace trends?(managing GROWTH)(refrigerated and frozen foods)
; ...working with hundreds of refrigerated and frozen foods companies of all sizes during the past...right approach for a refrigerated and frozen foods company aiming to enter a growing market...compelling opportunities in refrigerated and frozen foods. Among these trends are health and ...
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Belfast, Maine, frozen foods maker files for bankruptcy.
; ...Sep. 15--BANGOR, Maine -- Penobscot Frozen Foods of Belfast, a longtime processor of...that is owed the most from Penobscot Frozen Foods is the company that now owns the potato...Mars Hill, which purchased Penobscot Frozen Foods' properties in Belfast and Washburn...
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Marketing need to be a lot, lot better. (Fisher Frozen Foods)(Company Profile)
; ...stimulated by new ways of marketing frozen foods that reflect the strengths of the sector...of frozen vegetable supplier Fisher Frozen Foods, which believes own label suppliers...consumers in the frozen area of stores. Frozen foods have so much going for them -- such...
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Frozens reach $4.8B in clubs, $1B in supercenters.(frozen foods; warehouse stores)
; ...supercenter or specialty wholesale retailer, frozen foods have become an effective way to differentiate...alternative channels has developed, frozen foods have provided an important demonstration...significant space and SKU's were assigned to frozen foods. No other club department is ...
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Hungary -- small country, big business.(frozen foods industry)(Brief Article)(Statistical Data Included)
; Hungarian frozen foods are making their presence felt throughout...leading trade centre in Europe. Its frozen foods industry is, indeed, already gearing...sector, producing 200,000 tonnes of frozen foods each year. Of which, 140,000 tonnes...
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Buyers break the ice and boost frozen fare: this month, the very best buyers in the frozen foods category are nominated by suppliers.(Six of the Best: OUR MONTHLY LOOK AT THE BEST BUYERS IN UK GERMANY)(Brief Article)
; ...month. The Grocer asked suppliers of frozen foods to nominate the buyers they most admire...supplier described The Co-operative Group's frozen foods buyer, Sarah Bailey, as very accessible...vegetables and frozen fish, was one of frozen foods' Six of the Best last year. This time...
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City: UB plans sale of frozen foods arm New chief executive orders pounds 275m disposal to focus on biscuits and snacks businesses
; ...is preparing to sell its chilled and frozen foods business, which makes the famous Linda...Penguins and Jaffa Cakes. The chilled and frozen foods business has annual sales of about pounds...future. Likely buyers for chilled and frozen foods include Perkins, Unigate and Northern...
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