THE BUSINESS PLAN IN THE 21ST CENTURY

From: New Jersey Business | Date: May 1, 2003| Author: | Copyright information

Commonly thought of as a tool for obtaining a bank loan or venture capital financing, the business plan is evolving into a living and everchanging document that should be written from a holistic point of view. It should be part of the entrepreneur's ongoing business life that evolves just as the business does. Today, it is looked upon as a communications tool that employees review on a continual basis to ensure that they are on the same page as the business owner sharing the same business vision and culture. The same holds true for strategic partners, contractors and customers.

"We are trying ...

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