Creating metaphors to analyze media and apply mass communication theory

From: Journalism & Mass Communication Educator | Date: July 1, 1998| Author: Bourland-Davis, Pamela G | Copyright information

Professors tackling undergraduate theory courses recognize that when teaching theory, they may well be having to teach students how to think beyond mere recitation of lists and facts. In mass communication theory courses, instructors not only ask students to recognize and comprehend, but also to move on through the higher levels of Bloom's (1956) taxonomy of learning. To reach higher levels of learning, students must apply, analyze, synthesize and evaluate. A mass communication theory class r...

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