Focus group interviews: The Internet as a political campaign medium

From: Public Relations Quarterly | Date: January 1, 2002| Author: Choi, Sejung Marina; Park, Hyun Soon | Copyright information

The 2000 U.S. presidential election is remarkable as the first online election campaign1 although the use of the Internet for political campaigns began earlier. For instance, Jesse Ventura utilized the Internet for the 1998 race to the governor's office in Minnesota in an online campaign that proved successful. Through the 2000 presidential online campaigns, the World Wide Web (WWW) showed its potential as an effective political campaign tool. It gave presidential candidates a multi-faceted f...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Going negative: Candidate usage of internet Web sites during the 2000 presidential campaign
Journalism and Mass Communication Quarterly ; This study examines the news releases that were posted on the official ... campaign. Analysis of each of the 487 news releases posted during the campaign season ... have turned to the Internet for election news in recent years. A survey conducted in ...
INTERNET WILL CHANGE POLITICAL CAMPAIGNS.(Editorial)
Seattle Post-Intelligencer (Seattle, WA) ; Byline: MATTHEW HINDMAN Guest columnist CAMBRIDGE, Mass. -- The Internet was supposed to change the nature of politics. Technology would bring participatory democracy to a new level, ushering in a sort of Jefferson-meets-the-Jetsons era. But as the new Congress prepares to convene next month, a
Text-based interactivity in candidate campaign Web sites: a case study from the 2002 elections.
Western Journal of Communication ; ... election used basic features (termed brochureware), and adaptations of other traditional campaign practices (online donation, news and press releases), few campaigns used features for which the Internet is particularly well adapted such as interactive polls ...
IRS examiners eyeing exempt groups' Web sites.(ENFORCEMENT)(Brief article)
The Kiplinger Tax Letter ; IRS examiners are eyeing exempt groups' Web sites to determine if the organizations are improperly intervening in political campaigns. Agents will go after groups with direct Web links to political materials. Voter guides are also under scrutiny. Even if the guide's text appears nonpartisan, IRS is
Japanese bureaucrats insist on tech-free political campaigns.(Knight Ridder Newspapers)
Knight Ridder/Tribune News Service ; TOKYO _ As voters prepare to go to the polls Sunday to pick Japan's first parliament for the 21st century, the technology that is transforming Tokyo's street scene and business life has been banished from its political campaigns. Although millions of young Japanese send and receive e-mail from tiny
Congressional Campaigns Not Using the Net, Says Bivings Group; Only 29 Percent of Incumbents Have 2002 Campaign Web Sites
U.S. Newswire ; WASHINGTON, March 22 /U.S. Newswire/ -- Congressional incumbents are not employing online communications, resources and fundraising tools according to a study released today by The Bivings Group (http:/ /www.bivings.com a non-partisan, Washington, D.C.-based Internet communications agency. The
Political campaigns have cash to spend
The Milwaukee Journal Sentinel ; Political campaigns have cash to spend Contracts can help small businesses earn wide exposure, profit By JOYCE M. ROSENBERG Associated Press Monday, November 24, 2003 New York -- With the 2004 elections less than a year away, political campaigns around the country represent a great opportunity for
HALT PUBLIC FINANCING OF POLITICAL CAMPAIGNS.(EDITORIAL)(Letter to the Editor)
The Kentucky Post (Covington, KY) ; To the editor of The Post: More than 90 percent of the people in Kentucky choose not to allocate their tax dollars to political campaigns. The governor and House Democrats need to realize that Kentuckians do not want 30 million of their hard earned dollars plundered from them and used to finance
GOP: CUPBOARD IS BARE NO PUBLIC FUNDS FOR POLITICAL CAMPAIGNS.(NEWS)
The Kentucky Post (Covington, KY) ; Byline: Courtney Kinney Post Frankfort Bureau Chief FRANKFORT -- Talk of an expected shortfall in state revenues is bolstering the GOP's argument against public funding of political campaigns, Senate Republican leaders said Thursday. Senate Majority Leader Dan Kelly said the possibility of
Have the political campaigns in Massachusetts been successful?
The Boston Globe ; With election day drawing near, Massachusetts residents have had the opportunity to get a feel for the way the political campaigns for US Senate and governor are being handled. Globe staffer Cameron Bryan and photographer Tsar Fedorsky went to Park Street in downtown Boston to ask residents if they