Taboo, emotionally valenced, and emotionally neutral word norms Behavior Research Methods | November 1, 2008| | Copyright Psychonomic Society, Inc. Nov 2008. Provided by ProQuest LLC. (Hide copyright information) Copyright

Although taboo words are used to study emotional memory and attention, no easily accessible normative data are available that compare taboo, emotionally valenced, and emotionally neutral words on the same scales. Frequency, inappropriateness, valence, arousal, and imageability ratings for taboo, emotionally valenced, and emotionally neutral words were made by 78 native-English-speaking college students from a large metropolitan university. The valenced set comprised both positive and negative words, and the emotionally neutral set comprised category-related and category-unrelated words. To ...

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