Toward design literacy in American management: A strategy for MBA programs

From: Design Management Journal | Date: July 1, 2002| Author: Formosa, Kathleen; Kroeter, Steve | Copyright information

Growing numbers of companies believe design is essential to success in the marketplace. Reviewing this history and the presence of design topics in business school curricula, Kathleen Formosa and Steve Kroeter make a four-part proposal of required and elective MBA courses that deliver an understanding of what design is and ways to leverage this resource in corporate strategy and decision making.

Beginning in the late 1980s, and then with increased velocity in the 1990s, design has gai...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Readers respond...
Design Management Journal ; ... written in response to the article "Toward design literacy in American management: A strategy for MBA programs," by Kathleen Formosa and Steve Kroeter in Design Management Journal Volume 13 Number 3, Summer 2002 ... for your recent article on developing ...