The search engine that could

From: Pharmaceutical Executive | Date: August 1, 2002| Author: McGoldrick, Gerry; Schmidt, Erica; Roberts, Lynn | Copyright information

Marketing Strategies

Search engine positioning (SEP) is critical component of any online marketing plan. It is the art and science of increasing a website's visibility among major search engines and directories with a strategically defined set of key words.

By using relevant phrases in the major search properties, companies can achieve the kind of positioning that will reach visitors looking for products and services.

This article outlines how pharma companies can buil...

Related newspaper, magazine, and journal articles from HighBeam Research

The search engine--a history.(DEFINITIONS)
Database and Network Journal ; A search engine is a program designed to help find information stored on a computer system such as the World Wide Web, or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of
What flavor is your search engine?(Techman's Techpage)(Column)
Computers in Libraries ; Meta-search engines. Intranet search engines. Limited area search engines. Subject lists. Directories. Specialty indexes. It seems that the varieties of databases and search engines are proliferating almost as quickly as information on the Internet! As well they should--not only can anybody put
Choosing an intranet Search engine.
Online ; ... to an intranet. SPECIAL TOOLS Visualization tools--starfield maps or concept-mapping tools--are a new means to help users expand ... and has links to reviews and articles as well as to the latest news. Price is an important factor in deciding what search engine ...
Net Minders: Veteran offers tips to optimize search engine exposure.(search engine secrets)(Brief Article)
B to B ; Who better to ask about search engine secrets than Scott Galvin? He has been studying how search engines work since they were introduced. Wooed by 360i.com last year after a free-lance stint for the company, Galvin has successfully optimized rankings for clients such as Raytheon Co., MediaOne and
The Ultimate, Original Search Engine.(Internet search engine developments)
Online ; Where did search engines come from? Are they really new? In this special issue on search engines, we have considered search engines from every possible angle but two. Is there an original, or first, search engine? And what would be the ultimate search engine? Marty Courtois and his colleagues wrote
On-the-Fly Search Engine Analysis.(Industry Overview)(Column)
Online ; Greg R. Notess (greg@notess.com; httpwww.notess.com/) is a Reference Librarian at Montana State University. Searching the Internet is always an adventure. For our search tools, we primarily rely on the free Web search engines, and they have proven remarkably useful at tracking down information
AllTheWeb: THE SEARCH ENGINE THAT CAN - AND MORE [Review].(Evaluation)
Online Newsletter ; ... days or even weeks to perform. Features * News stories from more than 3,000 online sources, indexing up to 800 news stories per minute. * The entire AllTheWeb ... index the title of stories from one or two news feeds. AllTheWeb constantly scours the ...
SEARCHING FOR SEARCH ENGINE METAPHORS
et Cetera ; The search engine is one of the most important pieces of the Internet system. There may be billions of web pages in existence, but if we can't find what we are looking for, these pages are useless. We can use many metaphors to describe and understand search engines. The search engine is a "doorway"
Avoiding search engine spam
The Press ; Everyone's heard of email spam, our in-boxes are flooded with it daily. But what is search engine spam? Search engine spam, as defined by Alan Perkins of e-Brand Management in his white paper, The Classification of Search Engine Spam (http:/ /www. ebrandmanagement.com/whitepapers/spam-
Searching for search engine metaphors.(METAPHORS IN ACTION)(Viewpoint essay)
ETC.: A Review of General Semantics ; The search engine is one of the most important pieces of the Internet system. There may be billions of web pages in existence, but if we can't find what we are looking for, these pages are useless. We can use many metaphors to describe and understand search engines. The search engine is a doorway