To many CEOs, communication is a science of numbers: You get your messages out by repeating them to as many people as possible, as often as possible.

To Maxwell L. Anderson, however, communication is lot like art. The director and CEO of the Indianapolis Museum of Art says that any organizational communication is full of symbolism and open to a wide array of interpretations. Your appearance, your inflection, the words you choose, all of those affect how your employees will interpret what you have to say.

As the leader of your company, Anderson says that you must be aware that your every move ...

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