New Media Marketing On Display for One Day

From: The State Journal | Date: April 18, 2008| Author: Ali, Ann | Copyright information

There's a lot to learn about new marketing techniques - a full day, in fact - so a collaboration among three marketing firms will bring an entire day of training throughout the state this spring.

"The world of consumers and media has changed," said Jeff James of Mythology. "Primarily because of the internet, marketing is now a conversation that is not a megaphone.

"It's got to be a two-way dialogue, and it's hard to think of how to plan to get into a conversation with some peopl...

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