Two Decades of Using Kano's Theory of Attractive Quality: A Literature Review

From: The Quality Management Journal | Date: January 1, 2008| Author: Witell, Lars; ¶ fgren, Martin; LÃ | Copyright information

Over the past two decades, the multidimensional model of quality attributes that is often referred to as "Kano's theory of attractive quality" (Kano et al. 1984) has gained increasing exposure and acceptance among academics and practitioners alike. Despite this, no research has provided a systematic review of the subsequent development of this theory since its introduction. The aims of this study are: a) to synthesize and organize the extant literature on the subject; and b) to suggest areas ...

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