Materialism in kids and adolescents linked to self-esteem

The Hindustan Times | November 26, 2007 | Copyright

Report from Asian News International brought to you by HT Syndication.

Washington, Nov. 26 -- A new study has revealed that a young person's level of materialism is linked to their self-esteem.

Factors responsible for increasing materialism in kids include peer pressure, targeted marketing campaigns and bad parenting. Until now, there has been little evidence showing when this drive for material goods emerges in kids and what really causes it.

This is one of the first studies to focus on the development of materialism among kids.

Deborah Roedder John, a professor of marketing at the ...

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