INNOVATION DIFFUSION WITH THE SUPPLY CHAIN: THE CHINESE APPAREL FIRMS IN SHENZEN

From: Innovative Marketing | Date: January 1, 2007| Author: | Copyright information

Abstract

Supply chain management directly affects corporate performance. Today's supply chain management which involves developing and implementing a networked, flexible supply chain that integrates all partners - manufacturers, retailers, suppliers, and carriers - into a seamless unit is the crucial step in meeting ongoing customer demand and maintaining a competitive advantage. However, effective supply chain integration can not be achieved unless the different components involved in the processes are coordinated.

Globalisation has forced companies to innovate to be competitive and carry ...

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