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Bihar to market brand Bhojpuri to woo diaspora in Mauritius
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Patna, July 25 -- Bihar is ready to market its Bhojpuri brand to woo Mauritians of Indian origin, most of them from Bihar itself.
Nothing but Bhojpuri will be the main campaign of the Bihar delegation headed by Chief Minister Nitish Kumar visiting Mauritius from Thursday.
"Bhojpuri will be the USP (unique selling proposition) of the Bihar delegation visiting Mauritius to strengthen the cultural and emotional bond between India (Bihar) and Mauritius," a senior official in the chief minister's office, who is closely monitoring the official delegation to Mauritius, told IANS here Wednesday.
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