Decision Support Systems and Artificial Intelligence Technologies in Aid of Information Systems Based Marketing

From: International Management Review | Date: January 1, 2007| Author: | Copyright information

[Abstract]

The primary goal of this study is to predict the next logical and practical approach in the use of advanced Decision Support Systems (DSS) and Artificial Intelligence to find and evaluate markets for prospective products. In addition to determining these markets, DSS will then be used to predict the success of the market and other product lines that can be brought to those markets, making companies more successful in the structuring of marketing models and product lines.

[keywords] Decision support system; artificial intelligence; marketing; DSS; marketing model; 1ST; IS; global ...

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