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IMPLICIT MEMORY MEASURES FOR WEB ADVERTISING EFFECTIVENESS
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Most studies investigating memory for advertisements have relied heavily on examining effects of explicit memory. In the Web advertising environment, however, consumers often try to avoid Web ads during online activities, resulting in poor explicit memory and dismal click-through rates. The study introduces the measure of implicit memory as an alternative to assess the effectiveness of Web advertising. The results of an experiment suggest that implicit memory measures would complement the shortcomings of the current measures (e.g., recall, recognition, and click-through rate), especially in ...
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Alps Interactive introduces a PS Gamepad for the PlayStation game console; revolutionary shape and feel were designed by gamers for gamers for maximum comfort and playability.
Business Wire
; ...BUSINESS WIRE)--Oct. 21, 1996--Alps Interactive, a new product line of Alps Electric (USA) Inc. that focuses on the development...and gaming input devices, today introduced the Alps Interactive Gamepad for the PlayStation game console...
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ALPS ELECTRIC AND AVNET ELECTRONICS MARKETING SIGN GLOBAL DISTRI.
News Wire article from: AsiaPulse News
; ...statement. Contact details below.) (BW)(ALPS-ELECTRIC/AVNET)(6770.TOKYO)(AVT.NYSE) Alps Electric and Avnet Electronics Marketing Sign...BUSINESS WIRE) - Feb. 05, 2008-- Alps Electric Co., Ltd. (TOKYO:6770) and...
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Alps Electric announces serial-port version of its popular GlidePoint touch surface pointing device; the second in a series of GlidePoint products to be announced by Alps.
Business Wire
; ...BUSINESS WIRE)--Dec. 27, 1994--Alps Electric (USA) Inc., a leading manufacturer...version of GlidePoint was announced in October. Alps plans to release a Macintosh version in January. Alps GlidePoint is a truly intuitive pointing device...
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Alps Electric Ships GlidePoint Keyboard for the Macintosh; Includes a GlidePoint Touchpad, Erase-Eaze Backspace Key and Contoured Wrist Rest.
Business Wire
; ...BUSINESS WIRE)--July 1, 1996--Alps Electric (USA), Inc., a leading manufacturer...of the Macintosh version of its popular Alps GlidePoint Keyboard, a premium mechanical keyboard with an embedded Alps GlidePoint touchpad. Alps released a...
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Alps Electric Announces A Desktop Version Of Its GlidePoint Touchpad For The Macintosh; Features An Adjustable Base For Added Convenience And Control.
Business Wire
; ...BUSINESS WIRE)--Aug. 7, 1995--Alps Electric (USA), Inc., a leading manufacturer...GlidePoint touchpad for the Macintosh. The Alps Desktop GlidePoint features an adjustable...six-foot cable with an ADB connector. Alps will release a PC version of the Alps Desktop...
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ALPS Brings 2400 dpi Photo-Quality Color Printer to the Network.
Business Wire
; ...BUSINESS WIRE)--May 18, 1999-- The ALPS MD-5000 Desk Top Print Shop(TM) now offers...Computer Products In a long awaited move to bring ALPS' Micro Dry(TM) printer family to the network, ALPS Electric (USA), Inc., today announced...
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ALPS Fund Services Named Number One Service Provider in North America by Global Custodian for Second Straight Year.
Newspaper article from: Investment Weekly News
; ALPS Fund Services, Inc., a leading provider of asset servicing...s results follow the success of the 2008 survey where ALPS was ranked the number one service provider in North America. ALPS successfully defended that title in the 2009 survey...
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ALPS Brings Its Products to the Customer Using New Online Store; All Products in the ALPS Printer Line Now Purchasable on Website www.buyalps.com.
Business Wire
; ...an alternative for its printers and supplies, ALPS Electric (USA), Inc., today announced the...Web, the dedicated site is designed to guide an ALPS customer through the purchase of ALPS' printers and supplies, including the groundbreaking...
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Alps Electric introduces the GlidePoint Wave Keyboard; combines a gently curved design with Alps' advanced GlidePoint technology.
Business Wire
; ...BUSINESS WIRE)--Oct. 21, 1996--Alps Electric (USA) Inc., a leading manufacturer...computer peripherals, today introduced the Alps GlidePoint Wave Keyboard, a naturally comfortable keyboard with an integrated Alps GlidePoint touchpad. The Alps GlidePoint...
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Alps Electric Announces the First in a Series of Peripherals With the Universal Serial Bus (USB) Technology; Product Samples Now Available For Key OEM Customers And Technology Partners.
Business Wire
; ...BUSINESS WIRE)--Nov. 11, 1996--Alps Electric (USA), Inc., a leading manufacturer...the series of USB peripherals include the Alps Enhanced Windows(R) 95 Keyboard, and the Gamepad from Alps Interactive, a new product line of Alps...
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