'Sivaji' mania peaks ahead of release

The Hindustan Times | June 8, 2007 | Copyright

Chennai, June 8 -- The pre-release hysteria surrounding superstar Rajnikant's 100th Tamil film "Sivaji", which hits the screens June 15, has reached a crescendo. CDs and cassettes are selling like hot cakes, contests are in full swing and halls are booked for the first two weeks.

One doesn't know how much of the hype is PR work and how much of it is for real, but those who couldn't book the tickets are now agonising over whether they will get to see the film in the first 15 days.

B.R. Udeep, the owner of the Mayajaal multiplex just outside the city, which can accommodate 4,500 viewers, told ...

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