 "The Journal of Pan African Studies (Online)")
|
Kwame Nkrumah and Political Marketing: Locating Campaign Strategy in Modern Political Campaigning
|
Key words: Kwame Nkrumah; Campaign strategy; Political marketing; Political marketing functions; Emotional psychology; Ghana. Acknowledgment: I thank the following people for their support in diverse ways to this research project: Samuel Owusu-Yeboah, Ghana, Gideon Azumah, Zakari Tanko, Elvis Nyanzu and Jane Owusu-Yeboah, all of Sheffield, United Kingdom.
Abstract
This research is a contribution to the discourse on Osagyefo Dr. Kwame Nkrumah, his works, visions, ambitions and po...
Related newspaper, magazine, and journal articles from HighBeam Research
|
Capitol consumers. (research on political marketing)(includes related articles)
Business Perspectives
; A class of MBA students at The University of Memphis is using modern marketing research tools to learn about a unique target group - the U.S. Congress. Marketing, by its simplest definition, involves creating exchanges. One party has something to offer; the other is in need of something. People
|
|
Election Campaigning in East and Southeast Asia: Globalization of Political Marketing.(Book review)
Pacific Affairs
; ELECTION CAMPAIGNING IN EAST AND SOUTHEAST ASIA: Globalization of Political Marketing. Edited by Christian Schafferer. Aldershot (England), Burlington (VT): Ashgate Publishing, 2006. x, 156 pp. (Tables.) US$89.95, cloth. ISBN 0-756-4393-X. Inspired by the way in which American and European
|
|
Vote-by-mail: A catalyst for change in political marketing
Public Relations Quarterly
; Scores of reporters flocked to Oregon during January's special election that replaced disgraced Senator Bob Packwood. Each came with their own theory on how the nation's first state-wide, all mail-ballot election for federal office would transform the nature of political campaigns. Numerous
|
|
Winning Elections with Political Marketing.(Book review)
Presidential Studies Quarterly
; Winning Elections with Political Marketing. Edited by Philip John Davies and Bruce I. Newman. New York: Haworth, 2006. 239 pp. Philip John Davies and Bruce Newman assemble an impressive transatlantic group of experts who concur that what voters, citizens, or, in the language of marketing, consumers
|
|
POLITICAL MARKETING BOOM REACHES SMALLER COMPANIES
Infolatina
; Infolatina 01-10-2000 Political Marketing Boom Reaches Smaller Companies MEXICO CITY, Jan. 10 (El Financiero/Infolatina This year there will be 500 elections in Mexico, from the least to the most important, and while traditionally 80 percent of the market for advertising is dominated by only ten
|
 "AAP General News (Australia)")
|
FED: Moore says Libs must re examine campaign strategy
AAP General News (Australia)
; AAP General News (Australia) 03-28-1999 FED: Moore says Libs must re examine campaign strategy Federal Defence Minister JOHN MOORE says the NSW ...
|
|
|
Fed: PM won't change campaign strategy despite poor polls
AAP General News (Australia)
; AAP General News (Australia) 11-02-2007 Fed: PM won't change campaign strategy despite poor polls JOHN HOWARD says he won't change his campaign ...
|
|
|
FED: PM won't change campaign strategy despite poor polls
AAP General News (Australia)
; AAP General News (Australia) 11-02-2007 FED: PM won't change campaign strategy despite poor polls CANBERRA, Nov 2 AAP - Prime Minister John Howard ...
|
|
Political marketing: Dean's devices open new era in battle for voters.(News)(Howard Dean)
Advertising Age
; Byline: IRA TEINOWITZ Whether or not he wins the Democratic primary, no less the election, Vermont Gov. Howard Dean will go down in history for writing a whole new chapter in the political marketing textbook. Ever since Bill Clinton wailed his sax on The Arsenio Hall Show presidential candidates
|
|
|
QLD: Borbidge outlines his campaign strategy
AAP General News (Australia)
; AAP General News (Australia) 11-05-2000 QLD: Borbidge outlines his campaign strategy BRISBANE, Nov 5 AAP - A massive water storage program, tougher ...
|