Kwame Nkrumah and Political Marketing: Locating Campaign Strategy in Modern Political Campaigning

The Journal of Pan African Studies (Online) | June 1, 2007| | Copyright

Key words: Kwame Nkrumah; Campaign strategy; Political marketing; Political marketing functions; Emotional psychology; Ghana. Acknowledgment: I thank the following people for their support in diverse ways to this research project: Samuel Owusu-Yeboah, Ghana, Gideon Azumah, Zakari Tanko, Elvis Nyanzu and Jane Owusu-Yeboah, all of Sheffield, United Kingdom.

Abstract

This research is a contribution to the discourse on Osagyefo Dr. Kwame Nkrumah, his works, visions, ambitions and political ideologies. It argues that discourse on the circumstances and issues that made up the man Nkrumah, sustained ...

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