MISSION POSSIBLE: Rebranding Clinical Research

From: Applied Clinical Trials | Date: April 1, 2007| Author: | Copyright information

A new patient recruitment campaign depicts trial volunteers as heroes and aims to both educate and win over the public.

For the lay public, clinical research is not typically a topic of dinner table conversation. It's not discussed in high school science classrooms. And if s usually only discussed in a doctor's office when a patient has been diagnosed with an illness for which no available treatment exists or for which available treatments are unpleasant, unsafe, and ineffective.

Yet arguably, clinical research touches every person's life regularly. According to the U.S. Census Bureau, more ...

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