DEMAND COLLABORATION: EFFECTS ON KNOWLEDGE CREATION, RELATIONSHIPS, AND SUPPLY CHAIN PERFORMANCE

From: Journal of Business Logistics | Date: July 1, 2006| Author: Maltz, Elliot N; Mentzer, John T; Kahn, Kenneth B | Copyright information

While demand collaboration is crucial to supply chain performance, there is divergence over what demand collaboration really means. Currently, one perspective stresses the use of electronic communication systems for real-time data exchange (e.g., EDI, VMI) to increase speed of response and reduce costs, thereby improving operational efficiencies. Another perspective stresses relational elements to create close, long-term links. These links, facilitated largely through the use of non-electroni...

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