Rethinking Americanization Abroad: Toward a Critical Alternative to Prevailing Paradigms From: The Journal of American Culture | Date: September 1, 2006| Author: van Elteren, Mel | Copyright Blackwell Publishing Sep 2006. Provided by ProQuest LLC.Copyright information

A number of international Americanists and other scholars studying America's impact and resonance overseas have revisited the issue of Americanization in the past few decades. Their interest tended to focus mostly on America's cultural influence abroad.1 This article reconsiders the new paradigms and discusses the merits and shortcomings of each. Although the protagonists of these approaches are certainly correct in rejecting a simple equation of cultural globalization and Americanization and...

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