Banking trademarks: Protecting bank's good name could mean filing for a federal trademark

Northwestern Financial Review | March 1, 2002| | Copyright

[management]

Trademarks can dramatically appreciate in value through successful use. Unlike copyrights and patents that eventually expire, trademark rights can last forever. Because trademarks are an appreciating asset with a potentially perpetual life, it is important to choose them carefully and protect them through federal registration and controlled licensing.

A trademark is any word, symbol, design or combination of words and design that identifies one seller's goods from those of another. For example, the words Coke and Excedrin are both trademarks, as are the Ralston Purina ...

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