Image, Sign, Identity: Jean-Marie Floch and Visual Semiotics The American Journal of Semiotics | January 1, 2002| | Copyright Semiotic Society of America 2002. Provided by ProQuest LLC. (Hide copyright information) Copyright

Abstract:

Two recently translated monographs by J.-M. Floch provide English-language scholars with a substantial sample of this original and prolific visual semiotician's work. The articles making up the two volumes present and illustrate the methods and concepts that Floch developed: "figurative semiotics", "plastic semiotics", and "visual identities". Privileging the close description of particular images, Jean-Marie Floch's work systematically brings to bear a complex and explicit semiotic theory to the exploration of visual images. The books raise crucial questions for research in the ...

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