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Factors affecting e-commerce Web site effectiveness
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ABSTRACT
This paper reports the results of a survey study involving 117 e-commerce customers. The purpose of the study was to sample the opinions of commercial web users in order to determine the critical factors that affect the effectiveness of ecommerce web sites. Web site effectiveness was measured by the intention of the users to repeatedly visit the site. Eight design factors were tested but only four were found to have significant positive impact on web site effectiveness, namely: download time, navigation, graphics usage, and interactivity. The following four factors did not seem to ...
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