Study identifies opportunities to increase customer satisfaction

From: Hoosier Banker | Date: October 1, 1996| Author: | Copyright information

A study commissioned by the Herbert V. Prochnow Foundation of the Graduate School of Banking at the University of Wisconsin identified high-impact opportunities for banks to increase customer satisfaction and loyalty.

Purdue University researchers Sugato Chakravarty, Richard Widdows and Richard Feinberg used a series of consumer focus groups and a national survey to examine consumer attitudes toward banks. The results provide insights into what bank customers think about their banks and how banks might use these perceptions to develop strategies for increasing customer satisfaction and ...

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